We’re introducing an innovative, research-based digital solution that measures a person’s relevant behaviors and knowledge, uniquely creating a measure of both their ability and propensity for making appropriate financial decisions. We call it Behavioral IQ.
Behavioral IQ provides a risk score based on six important behavior indicators, including loss aversion, decision approach, present bias, subjective attitude, subjective knowledge, and objective knowledge.
Working with renown experts in the field of human decision making, Behavioral IQ uses techniques are rooted in science, and measured against a nationwide survey of financial capability and risk.
With a friendly, engaging interface, Behavior IQ helps educate your clients on the inherent risks and rewards of their strategy, and estimates in real-time what the impact their decisions have on their success.
Once your client understands the risks associated with a strategy, you need to be able to demonstrate that understanding and acceptance of risk in an increasingly regulated industry. Behavioral IQ can help you!