Press Mentions: Advisor Software Launches New Behavioral Risk Tool
Current risk assessments are ‘flawed,’ the firm says

A new wealth management tech provider aims to improve the suggestions advisors make to their clients by incorporating more robust behavioral finance profiling tools into their client discovery process.

Advisor Software, a wealth management cloud solution, believes current risk assessment tools are broken and give advisors and their clients flawed results. The firm on Tuesday announced the launch of Behavioral IQ, a profiling tool that walks investors through six behavior modules designed to give them a more accurate risk score than traditional risk tolerance surveys.