company

Company overview

A leading provider of wealth management solutions for the advice market, Advisor Software was founded in 1995 to bring institutional-caliber analytics to the retail investor through financial institutions and their advisors. The company specializes in delivering solutions that:

• streamline portfolio construction and rebalancing;
• facilitate more holistic, personalized advice delivery;
• integrate financial planning and investment management into one cohesive framework; and
• enable the development of a dynamic wealth plan. 

Financial institutions, including asset managers, banks, broker/dealers and platform providers and independent Registered Investment Advisors can then focus on increasing assets under management and improving client relationships. 

Mission

Advisor Software provides competitive advantage for financial services institutions, empowering them to focus on core competencies and deliver more personalized advice for maximizing client relationships and increasing assets under management. 

An Institutional Foundation
Advisor Software’s institutional heritage is at the core of its founding and product development strategy.  Andrew Rudd, the founder and CEO of Advisor Software, is also the co-founder and former chairman of Barra, Inc., a company which led the market in portfolio risk management and was eventually acquired by Morgan Stanley Capital International (MSCI).  Mr. Rudd is a widely acclaimed expert in quantitative analysis, asset allocation, modern portfolio theory and risk management. 

Nicolo Torre, Ph.D., CFA, former Barra managing director of research, leads a world-class research team as Advisor Software’s head of research.  He is responsible for all of Advisor Software’s financial engineering, research and analytics capabilities. 

Advisor Software uniquely leverages institutional-caliber analytics, enabling advisors to create more insightful, actionable investment plans to help investors achieve their goals.

 Pioneer in Innovation

• First to develop the only independent, enterprise-level portfolio rebalancing solution in the industry that is scalable to thousands of advisors
• Pioneered the first, goal-driven, end-to-end technology platform for delivering a dynamic wealth plan that addresses an investor’s entire financial life and evolves as market conditions and personal circumstances change over time.  This integrated platform is the first to tie together financial planning and investment management into one, straight-through process.
• First to bridge the gap between financial planning and investment management, determining an investor’s risk tolerance based on the household balance sheet.

Industry Standard Software Deployed by Leading Financial Institutions

Through relationships with financial institutions such as TD Ameritrade Institutional and Schwab Institutional, Advisor Software’s industry-standard applications are available to over 8,000 independent advisors.

In addition, Advisor Software’s intelligent wealth management solutions are used by nearly 30,000 advisors who are clients of a wide-variety of financial institutions.  These include the leading ETF asset managers and several of the largest global asset management firms -- Barclays Global Investors (BGI), State Street Global Advisors (SSgA), Russell Investments, First Trust Portfolios, L.P., and PowerShares Capital Management, among others.  

Goal-Driven, End-to-End Wealth Planning

Customized to suit the needs of each of our clients, Advisor Software’s products provide a comprehensive workflow, allowing advisors to:

• Tie together a previously disjointed wealth management workflow under a consistent analytical framework.  The result is a robust, integrated workflow for financial planning, investment management and order execution. 
• Address both the asset allocation and asset location problems in view of meeting important goals with multiple account, tax-optimized investment advice.
• Deliver an optimal, lifetime investment strategy, year-after-year, that considers an investor’s changing goals and liabilities, analyzes investment risk and works with all of an investor’s available resources.

Intuitive Technology that is Easy to Use

Advisor Software provides solutions that are easy to use and easy to implement, further increasing efficiency for financial institutions and their advisors without requiring them to add headcount or incur back-office support costs.

• Web-based interface allows for greater operational stability and usability
• Software updates can be performed quickly and easily
• Remote application hosting reduces time, costs and resources associated with ongoing maintenance